Content marketing—creating original editorial content and distributing it across multiple channels—increasingly is an essential component of a comprehensive media strategy. Infinite Public Relations is pleased to offer a full range of custom editorial services to our clients. The IPR Content Center was created to meet a significant need among professional services firms for high-quality editorial services, capable of delivering insightful content to sophisticated audiences.
The IPR Content Center is led by Steven Andersen, a former journalist and professional writer for nearly two decades. After a start in newspapers, Steve covered the legal and energy sectors for a number of business and legal magazines beginning in 1996. Versed in nearly every area of corporate legal practice, he’s maintained a particular focus on corporate crime, intellectual property, law firm-client relationships and the many forces that guide and influence general counsel, c-suite executives and other purchasers of professional services.
Our team of freelance writers and editors collectively has more than 100 years’ experience in creating business and legal editorial content for senior executives, boards, corporate counsel, law firms, consultancies and other professional services firms. We understand the subtleties of this complex marketplace and craft content that is directly relevant to targeted decision-makers.
The IPR Content Center also offers consulting services, including working with clients on how to become better news sources, how to maximize their interview opportunities and deliver sharp, insightful comments that will be more likely to be quoted in publications.